Damage control involves reacting to negative events caused by a company error, grievances filed by consumers, or exaggerated negative news stories.

Question

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Damage control is a process of reacting to negative events or situations that cause harm to a company's reputation or brand image. It involves implementing strategies to minimize the damage caused by errors or grievances filed by consumers or negative news stories.

Damage Control Involves Reacting to Negative Events Caused by a Company