The majority of consumers have indicated they will switch brands to support a particular cause they care about.

Question

Quizplus · Accepted Answer

Studies and surveys have consistently shown that consumers are willing to switch brands or pay more for products/services that support a cause they care about. This phenomenon has been attributed to the increasing awareness and concern over social and environmental issues, and the desire to make a positive impact through one's consumption choices.

The Majority of Consumers Have Indicated They Will Switch Brands