Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the group that includes heavy users of green marketing products, but is not politically active is called:
A)True Blue Greens.
B)Greenback Greens.
C)Sprouts.
D)Basic Buyers.

Question

Quizplus · Accepted Answer

The group of consumers that are heavy users of green marketing products but not politically active is referred to as Greenback Greens. True Blue Greens are both heavy users of green products and politically active, while Sprouts are not heavy users of green products but are politically active. Basic Buyers are neither heavy users of green products nor politically active.