Advertising that focuses on the values, behaviors, and beliefs of a company is:
A)image enhancing marketing.
B)cause-related marketing.
C)purpose or pro-social marketing.
D)corporate social responsibility.

Question

Quizplus · Accepted Answer

Purpose or pro-social marketing involves advertising that focuses on a company's values, behaviors, and beliefs. This type of marketing aims to create a positive image for the company by promoting their commitment to making a difference in society or contributing to a greater cause. It is also referred to as cause marketing or values-based advertising.

Advertising That Focuses on the Values, Behaviors, and Beliefs of a Company