In a public relations program, a hit is:
A)an advertisement that is successful.
B)a consumer promotion's tie in with publicity.
C)a mention of the company's name in a news story.
D)an advertising slogan with high recall.

Question

Quizplus · Accepted Answer

A hit in a public relations program refers to a mention of the company's name in a news story. This is important as it helps to increase brand visibility and credibility without having to pay for advertising. Thus, option C is the best choice. The other options do not align with the concept of a hit in public relations.

In a Public Relations Program, a Hit Is