The need-satisfaction sales approach:
A)strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs.
B)requires the two organizations to develop a common mission.
C)requires employees from the selling organization to analyze the buyer's business.
D)uses specific statements to elicit specific responses from customers.

Question

Quizplus · Accepted Answer

The need-satisfaction sales approach aims to identify the customer's needs at the start of the sales call and then provide solutions to address those needs. This approach focuses on understanding customer needs and finding ways to meet them, rather than solely promoting the seller's product or service.

The Need-Satisfaction Sales Approach