When purchasing a direct mailing list, a response list consists of individuals who have:
A)met a specific demographic profile.
B)responded to previous direct mail offers made by the company purchasing the list.
C)made purchases or responded to direct mail offers in the past.
D)responded to a direct mail offer within the last 30 days.

Question

Quizplus · Accepted Answer

A response list is specifically composed of individuals who have previously made purchases or responded to direct mail offers, indicating a higher likelihood of future engagement.

When Purchasing a Direct Mailing List, a Response List Consists