The lifetime value of a customer is based on the idea that the amount of money customers spend with a firm increases over time.

Name: The lifetime value of a customer is based on the idea that the amount of money customers spend with a firm increases over time.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The lifetime value of a customer is based on the total revenue a business can expect from a customer over the entire duration of their relationship, not necessarily that spending increases over time.

The Lifetime Value of a Customer Is Based on the Idea