
A data warehouse contains customer information such as customer email addresses, purchase and communication histories, and personal preference profiles.
Correct Answer:
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Q30: Successful database marketing requires a quality data
Q31: Repeat customers purchase more frequently and spend
Q32: Retaining current customers is more expensive than
Q33: Geocoding allows for combining demographic information, geographic
Q34: Information about current customers, former customers, and
Q36: The data warehouse holds all customer data.
Q37: Data mining is:
A)collecting addresses and zip codes
Q38: Successful database marketing emphasizes two things: identifying
Q39: Purchase and website visit histories are sufficient
Q40: While it is important for a database
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