The best, most effective point-of-purchase displays utilize each of the following techniques except:
A)integrating the brand's image with the retailer's branding theme.
B)integrating the display with current advertising and promotions.
C)customizing the display to fit the retailer's store.
D)making the display easy to stock.

Question

Quizplus · Accepted Answer

Integrating the brand's image with the retailer's branding theme is not a technique used in effective point-of-purchase displays.

The Best, Most Effective Point-Of-Purchase Displays Utilize Each of the Following