To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow each of the following steps except:
A)choose a clear, concise market segment to target.
B)provide consumers an opportunity to generate buzz with other individuals.
C)identify the right time and place to involve consumers with the brand.
D)make sure the experience reveals clearly the brand's promise.

Question

Quizplus · Accepted Answer

The correct answer is B because providing consumers an opportunity to generate buzz with other individuals is actually a recommended strategy for increasing the effectiveness of experiential marketing, not an exception. The other options (A, C, D) are direct steps to ensure a positive experience from an experiential marketing event by targeting the right audience, choosing the appropriate time and place, and clearly conveying the brand's promise.

To Increase the Probability That a Positive Experience Will Occur