The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.
A) role theory
B) pastiche
C) interpretivism
D) psychographics

Question

Quizplus · Accepted Answer

Role theory is a sociological perspective that suggests individuals behave according to the social roles they are expected to play in society. This concept can be applied to consumer behavior as individuals often behave in ways that align with the expectations of their social roles as consumers. Therefore, the viewpoint that consumer behavior resembles actions in a play is consistent with the framework of role theory. Option B) pastiche refers to the mixing of different cultural styles and is not directly related to consumer behavior. Option C) interpretivism and option D) psychographics are also not directly related to the idea that consumer behavior resembles actions in a play.

The Sociological Perspective of ________ Takes the View That Much