Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?
A) the nature of the organization
B) the buyer's willingness to take risks
C) the technological environment's impact on the organization
D) the economic environment's impact on the organization

Question

Quizplus · Accepted Answer

An organizational buyer's willingness to take risks is an example of internal stimuli, as it is a personal characteristic of the buyer that can influence their decision-making process. The nature of the organization, as well as the impact of the technological and economic environment, are external stimuli that may affect the buyer's decision-making process but are not directly controlled by the buyer.

Like End Consumers, Organizational Buyers Are Influenced by Both Internal