Latitudes of acceptance and rejection are important aspects of social judgment theory.

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Latitudes of acceptance and rejection refer to the range of opinions and attitudes that a person is willing to consider as reasonable or acceptable (acceptance), and the range of opinions and attitudes that are seen as unreasonable or unacceptable (rejection). This is a key concept in social judgment theory, which posits that people evaluate new information and arguments based on their existing attitudes and beliefs, and are more likely to accept messages that fall within their latitude of acceptance, and reject messages that fall within their latitude of rejection.

Latitudes of Acceptance and Rejection Are Important Aspects of Social