The success of hybrid ads supports the idea that the viewing environment of a marketing message affects recall.

Name: The success of hybrid ads supports the idea that the viewing environment of a marketing message affects recall.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

The statement is true as the success of hybrid ads, which combine traditional and digital elements, suggests that the viewing environment, or the way in which the message is presented, can impact its recall by consumers.

The Success of Hybrid Ads Supports the Idea That the Viewing