When a company engages in a "piggybacking strategy," it is hoping that customers will be able to discriminate between the company's product and a competitor's product.

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When a company engages in a piggybacking strategy, it is actually hoping to benefit from the established reputation and customer base of a well-known brand or product. The company is not necessarily relying on customers to discriminate between their product and a competitor's product, but rather on the association with the well-known brand to drive sales.

When a Company Engages in a "Piggybacking Strategy," It Is