Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies. Because his car is very old, he really doesn't care about any other qualities. Jonesy is most likely using the noncompensatory decision rule.

Question

Quizplus · Accepted Answer

The noncompensatory decision rule means that one attribute, such as price, is given more importance than any others. In this case, Jonesy only cares about price and does not consider any other qualities, indicating he is using a noncompensatory decision rule.

Jonesy Will Buy Only the Lowest-Priced Spark Plug When He