The success of a positioning strategy hinges on the marketer's ability to convince the consumer to consider its product within a given category.

Question

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This statement is true. Positioning strategy aims to create a distinct image or perception of a product or brand in the minds of consumers in a particular category. The success of this strategy depends on the marketer's ability to influence the consumer's perception and convince them to consider their product in that category.

The Success of a Positioning Strategy Hinges on the Marketer's