A consumer experience that integrates multiple media channels, ranging from television, email, and digital, to engage a community of players who collaborate to solve a puzzle is called a(n) ________.
A) social game
B) casual game
C) transmedia story
D) alternate reality game

Question

Quizplus · Accepted Answer

The description of a consumer experience that integrates multiple media channels and involves collaboration to solve a puzzle matches the characteristics of an alternate reality game (ARG). ARGs typically use various media channels such as TV, email, and digital platforms to create an immersive and interactive experience for players. Players work together to solve puzzles and unravel a story that is told across multiple channels. Social games and casual games may involve multiple players, but they do not necessarily involve multiple media channels or collaborative problem-solving. Transmedia stories may use multiple media channels to tell a cohesive story, but they may not necessarily involve active participation or problem-solving by a community of players.

A Consumer Experience That Integrates Multiple Media Channels, Ranging from Television