Which of the following is NOT one of the limitations of the BCG Growth Share Matrix?
A) It is too simplistic.
B) The link between market share and profitability is questionable.
C) Growth rate is only one aspect of industry attractiveness.
D) There are too many aspects of overall competitive position included.
E) Small competitors with fast-growing market share are ignored.

Question

Quizplus · Accepted Answer

The BCG Growth Share Matrix includes only two aspects of overall competitive position, market share and industry growth rate. Therefore, it does not have too many aspects included as a limitation.

Which of the Following Is NOT One of the Limitations