Which external growth strategy was demonstrated when Procter & Gamble completely absorbed Gillette?
A) mergers
B) strategic alliances
C) diversification
D) concentration
E) acquisitions

Question

Quizplus · Accepted Answer

The best choice is acquisitions because Procter & Gamble completely absorbed Gillette, indicating that it acquired the company as a part of its external growth strategy. Mergers involve the merging of two companies into one, while strategic alliances involve two companies working together to achieve a common goal. Diversification refers to a company expanding into new markets or industries, and concentration involves a company focusing on its core business activities.

Which External Growth Strategy Was Demonstrated When Procter & Gamble