If marketing attains its goal at the expense of rising production costs for the manufacturing department,the end result of marketing's achievements and manufacturing's cost increases reflects
A) behavior substitution.
B) suboptimization.
C) resource allocation.
D) resource optimization.
E) strategy optimization.

Question

Quizplus · Accepted Answer

Suboptimization occurs when one department or function in an organization achieves its goals at the expense of other departments or functions. In this scenario, marketing may have achieved its goal of increased sales or revenue, but it did so by increasing production costs for the manufacturing department, which is not sustainable or desirable in the long term. This reflects suboptimization, as the organization as a whole is not functioning optimally.

If Marketing Attains Its Goal at the Expense of Rising