When Admiral was acquired by Maytag Corporation,the Admiral employees were willing to accept the dominance of Maytag's strong quality-oriented culture because they respected it.This demonstrates which approach to managing culture?
A) integration
B) separation
C) deculturation
D) assimilation
E) segmentation

Question

Quizplus · Accepted Answer

Assimilation involves the integration of the dominant culture of the acquiring company with the existing culture of the acquired company. In this case, Admiral employees were willing to accept Maytag's strong quality-oriented culture, indicating that assimilation took place.

When Admiral Was Acquired by Maytag Corporation,the Admiral Employees Were