All of the following are characteristics of the decline stage of the product life-cycle except
A) a sharp decrease in sales volume.
B) a decline in the number of competing firms.
C) increased consumer awareness of the product.
D) the removal of less profitable versions from the product line.
E) increased importance of production and marketing costs in determining profit.

Question

Quizplus · Accepted Answer

Increased consumer awareness of the product is not a characteristic of the decline stage; it is more typical of earlier stages like growth or maturity.

All of the Following Are Characteristics of the Decline Stage