An activity and/or material that offers added value or incentive to resellers, salespeople, or consumers is

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Sales promotion offers added value or incentive to resellers, salespeople, or consumers, such as discounts, coupons, free samples, contests, or loyalty programs. Advertising, personal selling, public relations, and packaging may also contribute to the overall marketing effort but do not necessarily provide a direct benefit to the target audience.

An Activity And/or Material That Offers Added Value or Incentive