One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.

Question

Quizplus · Accepted Answer

This statement is true. It is crucial for companies to conduct thorough market research and analysis to ensure that their products address the needs and preferences of their target customers. Failing to do so can result in low demand and ultimately lead to product failure.

One of the Most Common Reasons New Products Fail Is