J.C. Penney is presently involved in a process of assessing marketing opportunities and resources, determining marketing objectives, re-defining marketing strategies, and developing guidelines for implementation and control. Thus, J.C. Penney is involved in
A)strategic analysis.
B)marketing planning.
C)marketing management.
D)marketing.
E)market organization.

Question

Quizplus · Accepted Answer

J.C. Penney is in the process of assessing marketing opportunities and resources, determining marketing objectives, re-defining marketing strategies, and developing guidelines for implementation and control - all of which are part of the marketing planning process. Therefore, option B, marketing planning, is the best choice. Options A, C, D, and E are not specific enough to the activities mentioned in the question.

JC Penney Is Presently Involved in a Process of Assessing