Business decisions made in creating a marketing mix
A)are made before a target market is identified.
B)are unchangeable once they are agreed upon by management.
C)are only as good as the organization's understanding of the needs of the target market.
D)usually take place when a strategic window is open.
E)must always be consistent with the firm's opportunities.

Question

Quizplus · Accepted Answer

Business decisions made in creating a marketing mix are only effective if the organization has a clear understanding of the needs and wants of the target market. Therefore, the best answer is C. Option A is incorrect because the target market needs to be identified before making business decisions. Option B is also incorrect because business decisions can be modified if the need arises. Option D is not entirely accurate because business decisions can be made even if there is no strategic window available. Option E is incorrect because the marketing mix can be adjusted to fit with the firm's opportunities.

Business Decisions Made in Creating a Marketing Mix