Which of the following statements about the marketing mix is incorrect?
A)The selection of the target market serves as the basis for the creation of the marketing mix.
B)The elements of the marketing mix are sometimes referred to as marketing mix variables.
C)Each element of the marketing mix must be precisely matched with the needs of the target market.
D)Once a marketing mix has been created for a particular target market,it cannot be changed until a new strategic window opens.
E)Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

Question

Quizplus · Accepted Answer

This statement is incorrect because a marketing mix should always be adaptable and can be changed as required to better suit the needs of the target market. In fact, regularly updating and revising the marketing mix can help a company remain competitive and stay relevant in the market.

Which of the Following Statements About the Marketing Mix Is