There is no evidence that odd pricing succeeds in convincing consumers that prices are lower than they really are.

Name: There is no evidence that odd pricing succeeds in convincing consumers that prices are lower than they really are.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Odd pricing, such as setting prices at $9.99 instead of $10.00, is a common retail strategy that has been shown to influence consumer perception, making prices appear lower than they actually are.

There Is No Evidence That Odd Pricing Succeeds in Convincing