Morgan has decided that she must apologize to a customer in her buffer. Which of the following is the best example of an effective apology?
A)We apologize for any inconvenience this has caused.
B)You have every right to be concerned, and we sincerely apologize for the delay in filling your order. To prevent this from occurring again, we have upgraded our software and retrained our order takers.
C)We regret that you were not happy with the situation.
D)We are sorry and admit that we are completely responsible and take full legal responsibility for this situation.

Question

Morgan has decided that she must apologize to a customer in her buffer. Which of the following is the best example of an effective apology? 
A)We apologize for any inconvenience this has caused.
B)You have every right to be concerned, and we sincerely apologize for the delay in filling your order. To prevent this from occurring again, we have upgraded our software and retrained our order takers.
C)We regret that you were not happy with the situation.
D)We are sorry and admit that we are completely responsible and take full legal responsibility for this situation.

Quizplus · Accepted Answer

Option B not only apologizes but also acknowledges the customer's concern and takes responsibility for the delay in filling the order. It also provides a solution to prevent future occurrences. Option A is a generic apology and does not address the customer's concern, whereas option C does not offer a solution or accept responsibility for the issue. Option D is too extreme and may lead to legal consequences.

Morgan Has Decided That She Must Apologize to a Customer