The goal of "personalized pricing" is to determine how much each individual customer is willing to pay for a product.As such,it is an application of first-degree price discrimination.

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Personalized pricing is the application of first-degree price discrimination, which involves charging each individual customer a price based on their willingness to pay. This allows businesses to maximize their profits by extracting the maximum amount possible from each customer.

The Goal of "Personalized Pricing" Is to Determine How Much