Which of the following statements regarding the creation of brand loyalty to create and maintain market power is false?
A)Brand loyalty efforts often focus on creating perceived, as opposed to real, differences among products.
B)Brand loyalty can be enhanced by improving the level of service associated with a particular product.
C)One study showed that, in the case of competing beers, brand loyalty has relatively little to do with price.
D)Brand loyalty is determined primarily by real differences in competing products.

Question

Quizplus · Accepted Answer

The statement that brand loyalty is determined primarily by real differences in competing products is false. Brand loyalty efforts often focus on creating perceived, as opposed to real, differences among products. In fact, research has shown that consumers often base their brand choices on emotional connections and perceptions rather than objective product differences. Therefore, real product differences may not be as important in creating brand loyalty as perceived differences.

Which of the Following Statements Regarding the Creation of Brand