An approach to analyzing consumer behavior in which consumer reaction to different prices is analyzed in a laboratory situation or a test market is called:
A)price experiments.
B)non-price experiments.
C)focus groups.
D)none of the above.

Question

Quizplus · Accepted Answer

The approach described is known as price experiments, where the impact of different prices on consumer behavior is tested under controlled conditions. Non-price experiments refer to analyzing consumer behavior based on factors other than price, such as packaging or product features. Focus groups involve gathering a group of consumers to discuss their perceptions and opinions about a product or brand.

An Approach to Analyzing Consumer Behavior in Which Consumer Reaction