The approach to analyzing consumer behavior that asks consumers to rank and choose among different product attributes to reveal their relative valuation of different characteristics is called:
A)a direct consumer survey.
B)contingent valuation.
C)the hedonic estimation technique.
D)conjoint analysis.

Question

Quizplus · Accepted Answer

The approach described is known as conjoint analysis, where consumers are asked to rank and choose among different product attributes to reveal their relative valuation of different characteristics.

The Approach to Analyzing Consumer Behavior That Asks Consumers to Rank