Which of the following is true of high-passive strategy pricing?
A) It is used when competition for the market target is very high.
B) It emphasizes nonprice competitive factors.
C) It is primarily used by discount retailers.
D) It is used by producers whose brands are not familiar to the market.

Question

Quizplus · Accepted Answer

High-passive strategy pricing emphasizes nonprice competitive factors, such as product quality or unique features, rather than solely relying on pricing to attract customers. It can be used by any type of retailer or producer, but is typically employed when competition for the target market is not as high, allowing for differentiation through nonprice factors.

Which of the Following Is True of High-Passive Strategy Pricing