_____ integrates data that are not easily found,assimilated,formatted or readily manipulated with software and hardware into a decision-making process that provides the marketing decision maker with assistance when needed.
A) Market sensing
B) Management information system
C) Marketing information system
D) Marketing decision-support system

Question

_____ integrates data that are not easily found,assimilated,formatted or readily manipulated with software and hardware into a decision-making process that provides the marketing decision maker with assistance when needed.
A) Market sensing
B) Management information system
C) Marketing information system
D) Marketing decision-support system

Quizplus · Accepted Answer

A marketing decision-support system integrates data that may not be easily accessible or manipulable into decision-making processes, providing assistance to marketing decision-makers. Market sensing refers to the process of gathering and analyzing information about the market, while a management information system is a broader term that encompasses various types of data used by management. A marketing information system focuses specifically on data related to marketing activities.

_____ Integrates Data That Are Not Easily Found,assimilated,formatted or Readily