_____ is the upper limit of sales that can be achieved by all firms for a specified product-market over an indicated time period.
A) Market potential
B) Market share
C) Differential pressure
D) Absolute threshold

Question

Quizplus · Accepted Answer

Market potential refers to the maximum sales that all firms in a particular market can achieve during a specified time period. It typically represents the ceiling of what is possible in terms of total demand for a particular product or service in a given market. In contrast, market share (B) refers to the percentage of total sales in a market that a particular firm controls. Differential pressure (C) and absolute threshold (D) are not related to market potential or sales.

_____ Is the Upper Limit of Sales That Can Be