The first step in developing a social media information system (SMIS) is to ________.
A) define the goals of the organization
B) identify the metrics
C) identify the target audience
D) define the value of the organization
E) make personal connections

Question

Quizplus · Accepted Answer

Defining the goals of the organization is the first step in developing a social media information system because it helps determine the purpose and direction of the SMIS. Without clear goals, it would be difficult to identify the target audience, metrics, and value of the organization. Making personal connections is not a necessary step in developing an SMIS.

The First Step in Developing a Social Media Information System