Which of the following statements is True about social CRM?
A) Customers likely to generate the most business get the most attention from the organization.
B) All the customer relationship processes in social CRM are structured and controlled.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies control the customers.
E) Relationships emerge in a controlled manner driven by the company.

Question

Quizplus · Accepted Answer

Social CRM revolves around the idea that each customer crafts their own relationship with the company. It is a more personalized and dynamic approach, where companies try to understand the unique needs and preferences of each customer. The focus is on building long-term relationships, rather than just generating the most business. There is a higher level of customer control in social CRM, where customers have more say in how they interact with the company.

Which of the Following Statements Is True About Social CRM