Which phase of the customer life cycle focuses on increasing the value of existing customers by selling them more product?
A) marketing
B) customer acquisition
C) relationship management
D) loss/churn
E) customer endorsement

Question

Quizplus · Accepted Answer

Relationship management is the phase of the customer life cycle that focuses on building and maintaining long-term relationships with customers. One way to do this is by increasing the value of existing customers by selling them more products or services. This process is often referred to as upselling or cross-selling, and it is an essential part of any customer relationship management strategy. By focusing on existing customers, businesses can increase customer loyalty and generate more revenue from each customer over time.

Which Phase of the Customer Life Cycle Focuses on Increasing