Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
A) entry barriers
B) switching costs
C) product standards
D) brand value
E) technological dependency

Question

Quizplus · Accepted Answer

Switching costs refer to the costs or difficulties a customer may incur in moving from one product or brand to another. By making it expensive or difficult to switch, a company can establish high switching costs, which can help lock in customers.

Locking in Customers by Making It Difficult or Expensive for Customers