Porter defined value as the ________.
A) amount of money that a customer is willing to pay for an offering
B) extent of after-sale service provided to customers
C) perceived satisfaction of the customers and sellers after a transaction
D) actual money exchanged in return of a product/service
E) perceived quality differences across products

Question

Quizplus · Accepted Answer

Porter defined value as the amount of money that a customer is willing to pay for an offering. This means that value is directly tied to the price that a customer is willing to pay for a product or service, and is not necessarily related to the actual costs or quality differences of different offerings.

Porter Defined Value as the ________