In a ________ merger, firms acquire complementary products through their merger and acquisition activities.
A) vertical
B) market extension
C) product extension
D) horizontal

Question

Quizplus · Accepted Answer

A product extension merger involves firms acquiring complementary products through mergers and acquisitions. This allows the firms to broaden their product offerings and expand their presence in the market. Vertical mergers involve firms at different stages of the supply chain, horizontal mergers involve firms in the same industry or market, and market extension mergers involve firms entering new markets through mergers and acquisitions.

In a ________ Merger, Firms Acquire Complementary Products Through Their