When a firm operates in multiple geographic markets simultaneously it is said to be implementing a(n)
A) international diversification strategy.
B) product-differentiation strategy.
C) geographic market diversification strategy.
D) geographic market differentiation strategy.

Question

Quizplus · Accepted Answer

When a firm operates in multiple geographic markets simultaneously, it is implementing a geographic market diversification strategy. This means that the firm is expanding its business across different regions or countries in order to reduce its dependence on any one particular market and to spread its risks across multiple markets. International diversification involves expanding into new countries but may not necessarily involve operating in multiple markets simultaneously. Product-differentiation and geographic market differentiation strategies both focus on differentiating the firm's products and services from those of its competitors, rather than expanding into new markets.

When a Firm Operates in Multiple Geographic Markets Simultaneously It