When a firm operates in multiple industries simultaneously, it is said to be implementing a
A) product diversification strategy.
B) product-differentiation strategy.
C) geographic market diversification strategy.
D) geographic market differentiation strategy.

Question

Quizplus · Accepted Answer

When a firm operates in multiple industries simultaneously, it is implementing a product diversification strategy. This type of strategy involves expanding the firm's product portfolio by adding new products that may appeal to different customer segments or serve different purposes.

When a Firm Operates in Multiple Industries Simultaneously, It Is