Firms should avoid vertically integrating in those businesses where they possess valuable, rare, and costly-to-imitate resources and capabilities.

Question

Quizplus · Accepted Answer

The statement is actually the opposite of what firms should do. Firms should vertically integrate in those businesses where they possess valuable, rare, and costly-to-imitate resources and capabilities in order to fully exploit them and create a competitive advantage.

Firms Should Avoid Vertically Integrating in Those Businesses Where They