________ costs exist when customers make investments in order to use a firm's particular products or services.
A) First-mover-switching
B) Technological leadership-switching
C) Customer-switching
D) Process-switching

Question

Quizplus · Accepted Answer

Customer-switching costs are costs that customers incur when they have to make investments in order to use a firm's particular products or services. This can include things like switching to a new software system or retraining employees to use a new product. The other options listed (first-mover-switching, technological leadership-switching, process-switching) are not relevant to this definition.

________ Costs Exist When Customers Make Investments in Order to Use