Emergent strategies are theories of how to gain competitive advantage in an industry that emerge over time or that have been radically reshaped once they are initially implemented.

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Emergent strategies are strategies that evolve over time in response to changing circumstances, rather than being planned in advance. They can arise from a variety of sources, such as unexpected opportunities, new technologies, or shifts in consumer preferences. Emergent strategies are often more flexible and adaptable than planned strategies, and can lead to competitive advantages that are difficult for competitors to replicate.

Emergent Strategies Are Theories of How to Gain Competitive Advantage