A firm's mission defines both what it wants to be in the long run and what it wants to avoid in the meantime.

Question

Quizplus · Accepted Answer

A firm's mission statement should outline its long-term goals and values, as well as guide decision-making in the present. Therefore, it should identify not just what the firm wants to achieve, but also what it wants to avoid or steer clear of in order to stay true to its mission.

A Firm's Mission Defines Both What It Wants to Be